Master's Degree Programme in Tourism Marketing and Management is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for the environment and better for local communities. This is what we teach our students and this is what the students can do when they have finished our degree programme.
We will provide you with the tools and skills needed to make it in the future. Your choices of what to study and where define your future and we take this responsibility seriously.
Our students are problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service-oriented, quality conscious and hard working.
We provide students comprehensive knowledge on how to manage and market tourism businesses and destinations in modern, global tourism field.
Our program is not the easiest there is, but there are not many like it in the world. We focus on understanding the customer, on creating value for all people and organizations involved in tourism, on small and medium-sized enterprises, and on wellbeing of tourists, nature, businesses and local people. We do this with the latest academic knowledge combined with real-life business challenges.
For instructions on how to apply and a direct link to the application form on Studyinfo, please scroll down. The application period is open until 17 January 2024.
Key information
- Level of degree: Master's degree
- Programme duration: 2 years / 120 ECTS credits
- Language of instruction: English
- Next application period: 3.1.2024 – 17.1.2024
- Programme start: September 2024
- Tuition fee: EU/EEA nationals no tuition fee; non-EU/EEA nationals 10,000 €/academic year
- Tuition waivers available for 50% of intake.
- Study campus: Joensuu
- Modes of study: on campus learning
Why study with us?
- High-quality studies. We are using innovative teaching methods that inspire and motivate you to give 100 % to the programme and to develop your skills and career.
- Focus on students. We take good care of our students, keep track of how their studies are progressing and help them to learn what is required and get their degree.
- Co-operation with destinations and tourism companies. We are networked with various destinations and tourism businesses in Finland. Our network makes it possible for us to knit our courses to real-life business goals.
- Academic research. Our programme has a strong research focus. Right from the start, you will start to familiarize yourself with academic research and prepare for writing a master’s thesis.
- Unique focus topics. Wellbeing, nature tourism, sustainable tourism and technologies are all globally trending topics and form a strong and unique focus for our programme.
Studies
Master's Degree Programme in Tourism Marketing and Management provides students comprehensive knowledge on how to manage and market tourism businesses and destinations in modern, global tourism field. The studies focus on understanding the customer, creating value for all people and organizations involved in tourism, small and medium-sized enterprises, and on the wellbeing of tourists, nature, businesses and local people.
The education will give the students knowledge and tools to work in various positions in the field, such as an entrepreneur, a destination marketer, social media specialist, business manager or a consultant, just to name a few examples. Focus on technology, wellbeing, and responsible tourism will give the student a great position to work in the field of tourism with skills and knowledge respected and sought after by employers. The students become problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service-oriented, quality conscious and hard working. These aims are achieved in the programme with the latest academic knowledge combined with real-life business challenges.
Degree structure in 2023–2024 , 120 ECTS
Compulsory advanced level studies in all majors // 12 ECTS:
- Digital Business Strategy 6 ECTS
- International marketing 6 ECTS
Methodological studies // 15 ECTS:
Compulsory:
- Research methodologies in international marketing 5 ECTS
10 ECTS other methodological studies, for example:
- Quantitative research methods in International Marketing 5 ECTS
- Qualitative research methods in International Marketing 5 ECTS
Major Subject Studies // 58 ECTS:
- Master thesis, Tourism Marketing Management 30 ECTS
- Master thesis seminar, Tourism Marketing Management 10 ECTS
- Tourist Behavior 6 ECTS
- Destination Management 6 ECTS
- Experience Design 6 ECTS
Other compulsory studies // 1-6 ECTS
Compulsory course:
- Personal Study Plan 1 ECTS
Compulsory courses, if you do not have bachelor’s degree or study right to the bachelor’s degree in UEF:
Choose one:
- Orientation for International Students 1 ECTS
Orientation to University Studies 1 ECTS
Choose one:
- University Computing Skills 2 ECTS
- Communication Technology Skills in Learning 2 ECTS
Choose one:
- Information skills and sources in Social Sciences for International Studies 1 ECTS
- Information skills in business studies1 ECTS
Compulsory, if you have Bachelor’s degree or (equivalent) completed outside Finland:
- University Study Skills 1 ECTS
Language and culture studies 4 ECTS Learn more about the language and culture studies from your Smart Start Guide or consult your coordinator.
(*including compulsory personal study plan, orientation studies, compulsory methodological studies and language & culture studies). Students choose elective courses to fulfill the minimum of 120 ECTS credits required of a master’s degree. These can include courses from their Major or separate courses from other majors, courses completed in international exchange, and courses offered in Finnish and/or other languages. This section can also include a full minor of at least 25 ECTS offered by other Business School majors or other departments or faculties or universities.
Detailed information on the courses can be found in the Study guide for Masters' degree programme (Peppi).
Starting your studies?
Instructions for the new students is sent by email. In the beginning of the autumn semester, the instructions can also be found in the Business School's Study Community (requires UEF log in)
Every new student will create a personal study plan (PSP) with the Programme Coordinator in the first Autumn.
See also Practical guide for international students here.
Master's Degree Programme in Tourism Marketing and Management (TMM) provides you the skills and knowledge for various positions in the fields of business and tourism. The programme teaches you skills useful in everyday business such as understanding customer behaviour and creating customer experiences as well as online marketing, content creation and curation in social media, and analytical thinking.
Specialization in tourism marketing and management enables you to work in for example following positions in the field of tourism:
- Destination manager
- Entrepreneur
- Consultant and expert
- Destination marketer
- Marketing manager
- Social media marketer
The main focus in our program is to create talents that make tourism better. Our students will be the ones that develop the field, both in academia as well as in the industry. By finishing our degree you are also eligible to apply for doctoral student positions in universities around the world.
However, many of the future jobs do not even exist yet! TMM teaches students the skills and knowledge to prepare and adapt to changes to come and how they can help the tourism industry and research to keep up to date with the latest economical and technological developments.
You can find alumni stories from our Instgram account updated by TMM students.
Learn more about students who graduated from the Master's Degree Programme in Tourism Marketing and Management and their thesis topics. Names link to their LinkedIn profiles, feel free to connect with them and see what careers they are in! Clicking on the master's thesis name takes you to the download page.
2024
- Khem Sharma: Sustainable Tourism Development in Pokhara: Understanding SME’s Perspectives on Sustainable Tourism Development
- Maria Murto: Sounds and music triggering emotions in digital tourism marketing materials - experimental study
- Kiran Khadka: Stakeholder identification and engagement for enhancing heritage management in Kathmandu Valley
- Minna Ahlstén: Gamification and innovation acceptance among Finnish DMO’s – Case King’s Road
- Laura Tuukkanen-McVicar: The impact of eudaimonic brand storytelling on a destination image
2023
- Miisa Ruotsalainen: Forming trust in a distributed leadership DXO. Case North Savo
- Md Hossain: The use of Online Food Delivery (OFD) services during trip and food waste management
- Zhichao Huang: Digital Nomads in China – A Case Study of Anji’s Digital Nomad Community
- Reetta Ostela: Accessible Tourism Experiences of Families with Autistic Children
- Jere Jokelainen: Exploring hotel chains' determinants of competitiveness between prior visitors and non-visitors: an importance-performance analysis approach
- Elias Faler: Collaboration for the Sustainable Development of a Tourism Destination: The Use of the Sustainable Travel Finland Program and Label as a Tool, Case Pori
2022
- Otto Eskelinen: The Effect of Serious Leisure Characteristics on Travel-related Push and Pull Motives and Preferred Destination Attributes - Domestic travel by Finnish Disc Golfers
- Minna Huhtamo: Tourism entrepreneurs' willingness to grow their business - case North Karelia
- Sara Kansi: Case study: The role of species conservation in large carnivore viewing – How wildlife watching companies in Finland design their service to nurture customers’ conservation attitudes?
- Kiira Kuitunen: Vacationing as a motivational factor for medical tourists: Finnish women travelling for cosmetic surgery
- Aletta Kuoksa: Utopian thinking in smart tourism development: rethinking the Helsinki Tourist Information service concept. A case study.
- Jarkko Kääriäinen: Four provinces or one phenomenal destination? The core of networked brand identity in the Great Lake Saimaa region
- Dil Limbu: Overtourism destination: Finding the positive message in overtourism DMOs social media
- Surendra Maharjan: Exploring Finnish tourists' memorable tourism experience in Nepal
- Marianne Markkanen: Communicating the Image of North Karelia to German market
- Jouko Nuottila: Digital Journey Planner as a Facilitator of Last Mile Transportation Services in a Peripheral Tourism Destination
- Markus Rantsi: The impact of sustainability communication on tourists' willingness to pay for a cottage holiday
- Elias Rossinen: The North Karelian Tourism Entrepreneurs' Motivation, Trust, and Commitment Towards the Services of Visit Karelia. A Case Study.
- Nozhat Saravi: A study of the LGBTQ communitys's perspective regarding Finland as a tourist destination
- Taarna Väänänen: Faking or making a smile? How emotional labor is experienced in tourism frontlines: case study in passenger transportation business
- Henna Yletyinen: Experiencing sauna in Finland - International tourists' perspective
2021
- Jenni Kiuttu: The role of value creation in nature tourism experience
- Iuliia Kuzmina: The role of different stakeholders in destination development - Case Sortavala region, Russian Karelia
- Juuso Kakkonen: Perceived benefits of cross-border cooperation projects in North Karelia
- Tiia Nordström: Coping strategies of skilled seasonal workers during COVID19 - case ski instructors
- Joona Lamppu: The role of emotional attachment in the creation of true brand loyalty.
- Madeleine Frohnholzer: Tinder Tourism - Exploring the role of Tinder in solo female travel: An affordance- and motivation-based approach.
- Sanna Lehtonen: A co-operative as a form of collaboration in tourism businesses
- Suvi Piispanen: Finns’ perceptions of luxury tourism in Finland
- Juha Väisänen: Destination´s alcohol price effects on tourism flows. Illustrative case study of the Finnish “Booze Rally” in the Baltic
- Anniina Merilinna: Requirements of effective responsibility communication in tourism
- Rosa Repo: Developing new virtual tourism experience based on customer value: Case Experience Kalevala
- Emmiina Lindfors: Engaging stakeholders for sustainable development with means of destination leadership and Sustainable Travel Finland program - Case study for Visit Tampere
2020
- Elisa Sulkinoja: Eastern Finland service providers perception on Wellness Tourism
- Tuuli Pulkkinen: "Being able to be who I truly am, that is the most freeing feeling ever": experiences of travel behavior by transgender individuals
- Veera Riikonen: Consumer value of travelling by land experience
- Hanna Seitsonen: Destination leadership, collaboration and the effects of trust and power within the tourism network of North Karelia: A case study
- Sanelma Mäkelä: Altruistic values and actual behavior among cabin crew
- Tuulia Pelkonen: Motivations for silence tourism
- Tiina Kattilamäki: The Effect of Personal Values on Tourism Destination Choice from a Sustainability Perspective
- Jonna Kumpu: Measurement and financial value of social media marketing in destination marketing organizations
- Noora Väisänen: Activity-based Segmentation in North Karelian Rural Tourism Destinations
- Jatta Kalajoki: Residents perceptions of negative tourism impacts
- Janita Juvakka: Perceived barriers to sustainable tourist behavior among Finnish generation X females
- Ella Väänänen: Sustainable Tourism Destination Management, multiple case study from Lapland
2019
How to apply?
Applicants with the following degrees and studies are eligible:
A 3- or 4-year or equivalent Bachelor’s degree at an accredited university or an accredited university of applied sciences/ polytechnic level. Also, the degree must give the right to apply for university-level master's studies in the country concerned. The grade point average GPA of the degree used as the basis for the application must be at least 3.5/5 (on 5-point scale). A minimum of 60 ECTS* of academic studies in business and/or tourism business is required. In addition, minimum of 5 ECTS of research methods studies is required. At least one course in management, or leadership, and one course in accounting is required. Language, communication and research method studies, internships, and final thesis/exam/project are not included in the above-mentioned studies. However, one course in economics, one course in logistics, one course in mathematics, and one course in business law may be included in the above-mentioned studies. If an applicant has several higher education degrees or separate studies in higher education that are not part of a degree, all these academic business studies can be considered when defining the applicant’s eligibility.
* 1 ECTS credit = a workload of 27 hours (lectures, assignments etc.)
If you have not completed your Bachelor's degree by the application deadline, you are still eligible to apply. In this case, you may be admitted to the Master's degree programme on the condition that you graduate and send an officially attested copy of the degree certificate to the University no later than 9 August 2024 at 15.00 (Helsinki time GMT+3). If you do not submit the degree certificate to the University in time, this conditional admission will expire.
Regardless of your educational background, you must apply to our programme with your Bachelor’s (or equivalent) degree.
Applicants holding a provisional degree certificate may also apply for the programme. That is, the degree must be verifiably completed and the required documents of the completion of this degree must be submitted.
Applicants with a Finnish higher university degree in business administration [Master of Science (in the field of Economics and Business Administration)] are not eligible. This applies also to those applicants who will graduate [Master of Science (in the field of Economics and Business Administration)] before the right to study begins.
In addition, applicants who have completed a higher university degree leading to a higher university degree that does not include a lower university degree (e.g. a Finnish master's degree completed before the two-tier degree system) may be selected to complete a Master's degree.
Applicants selected to pursue the Master´s degree may be required to take supplementary studies; this is defined on an individual basis and will be included in the study plan for the student.
Proficiency in English
TOEFL, IELTS and PTE certificates are valid for two years from the day they are issued, i.e., the language test need to be in effect from 3rd of January 2022 onwards.
The applicants are to prove their language skills in English in one of the ways listed below, and no other degrees or statements of language proficiency will be accepted:
1. English language test:
- TOEFL Internet-based: Total Score min. 92 and 22 in writing
- IELTS (Academic), also IELTS indicator: Overall Score min. 6.5 and 6.0 in writing
- PTE (Pearson Test of English), min. 62 points and 54 in writing
- C1 Advanced: 180 and min. 162 in writing (or at least level C)
- C2 Proficiency: 180 and min. 162 in writing (or least level C1)
- National Certificate of Language Proficiency (YKI) -test: level 5 in the reading comprehension, writing and speaking subtests: https://www.oph.fi/en/national-certificates-language-proficiency-yki
2. Or, if the applicant fulfils at least one of the following requirements, a separate language test is not required but the applicant is to prove his/her English proficiency with the applicable degree certificate and the transcript of his/her academic record:
- Bachelor's or Master's degree conducted in English language in a Nordic country (Denmark, Finland, Iceland, Norway, and Sweden)
- Bachelor's or Master's degree conducted in English language in Australia, Canada, Ireland, New Zealand, the United Kingdom, or the United States
- Bachelor's or Master's degree conducted in English language in an EU/EEA country or in Switzerland
- Secondary education conducted in English language in a Nordic country (Denmark, Finland, Iceland, Norway, and Sweden)
- Secondary education conducted in English language in Australia, Canada, Ireland, New Zealand, the United Kingdom, or the United States
- Secondary education conducted in English language in an EU/EEA country or in Switzerland
- Finnish matriculation examination: English with a minimum grade of M
- International Baccalaureate (IB) completed in English. If not completed in English, then the following ways of indicating academic language skills are acceptable:
- A level English (language and literature or literature and performance) with a minimum grade of 2, OR a minimum score of 5 (good) in B level English
- IB-degree completed before 2013: A1 English with a minimum grade 2 and English as the A2 language with a minimum grade of 5
- European Baccalaureate (EB):
- English as the L1-language with an approved grade (a minimum grade of 4) and English as the L2 language with a minimum grade of 7
-
RP-Diploma (German School in Helsinki) or the German International Abitur (DIA) Diploma: successful completion of written A Level English OR a minimum score of 8 in oral A Level English.
-
Online studies or studies completed on offshore campuses outside the accepted countries/area cannot be used to indicate language skills, even if the degree-awarding institution is in one of the accepted countries.
All available study programmes in Finland can be found on the Opintopolku portal where applicants can search for suitable programmes and start the application. The online application is only open during the application period.
Online applications are to be submitted through Opintopolku portal during 3 January - 17 January at 15.00 pm (Helsinki time). Once you have filled out the online application, required enclosures must be uploaded electronically to the application (recommended file types pdf and jpeg, max. file size 10 MB) until 24 January 2024 at 15.00 pm (Helsinki time). See Required documents for International Master's Degree Programmes.
In Opintopolku portal, applicants may apply to a maximum of two application options offered by the Business School. Applications are assessed on the basis of the information available to the applications after the application and completion period. No further information is requested and incomplete applications are rejected.
Results will be announced on 12 April 2024, at the latest. The process could be finalized well before the set deadline.
Supporting documents to be enclosed along with the online application
-
The required enclosures need to be uploaded electronically to the application by 24 January 2024 at 15.00 (EEST) at the latest. UEF does not process application documents that have arrived after the deadline.
- Degree certificate, and if necessary, an English translation provided by an authorised translator. If you are applying with one degree and indicating your language skills with another, you are required to submit educational documents regarding both degrees.
- Original (or officially certified copy of) transcript of academic record, and if necessary, an English translation provided by an authorised translator. The transcript must include the course names, the number of credits of each course, grading, and date of each study unit, and also the scale of grading used by the university, otherwise the application will not be considered. Note also, that the grade point average must either be given in the degree certificate, transcript of records or a separate, certified calculation.
- English language test certificate (if needed)
- A copy of a passport/other document of identification (not required from Finnish applicants)
Selection Process
Applications that satisfy the eligibility criteria will be put through a subsequent evaluation process to determine, which applicants are selected for admission to the programme. The applicants that fulfil the above requirements of previous studies and English language skills are ranked according to the criteria below. The top 20 applicants will be admitted and the rest of the applicants will be rejected. The programme may accept more applicants to fill the available study places in the programme. There will be no waiting list.
In order to be considered for admission, the applicant must receive a minimum of 15 points. The applicant may obtain a maximum of 30 selection points.
- Weighted average of studies included in the degree / grade point average (GPA) as follows:
A grade point average of 3.5 is equal to 0 points and the points will increase by 1 point for each 0.1 increase in GPA, i.e., GPA 3.6= 1 point, GPA 3.7= 2points, and finally GPA 5= 15points. If the grading is other than 1-5, it will be converted to 1-5.
The grade point average must either be given in the degree certificate, transcript of records or a separate, certified calculation, otherwise the applicant receives 0 points. If the applicant’s GPA does not follow the ECTS grading system, it will be converted accordingly by the Admission Committee for the programme during the evaluation process.
- Suitability of the earlier studies for the Master's programme
The amount of relevant previous studies (in ECTS) in the fields of Tourism/Hospitality Management, Tourism Business, and Marketing. In addition, one appropriate methodology course will also be calculated into this section: 1 ECTS = 0,5 points (a maximum of 15 points). Internships and final thesis/exam/project (or equivalent) are not included in the above-mentioned studies.
If an applicant has several higher education degrees or separate studies in higher education that are not part of a degree, all of these can be considered when calculating the suitable studies, provided that the attachments proving these studies meet the University’s document requirements.
Application procedure
Online applications are to be submitted through Studyinfo portal (new tab) during 3 January - 17 January at 15.00 PM (Helsinki time). Once you have filled out the online application, required enclosures must be uploaded electronically to the application (recommended file types are pdf and jpeg, max. file size 10 MB) by 24 January 2024 at 15.00 (Helsinki time).
All available study programmes in Finland can be found on the Studyinfo portal where applicants can search for suitable programmes and start the application. The online application is only open during the application period.
Country-specific requirements will be announced here (new tab).
In Studyinfo.fi, the applicant may apply to a maximum of two application options offered by the UEF Business School. Applicants will be asked to prioritise their top choice of programme from UEF in the application.
Applications are assessed based on the information available to the applications after the application and completion period. No further information is requested, and incomplete applications are rejected.
Results
Applicants will be selected to pursue Master's degree studies based on their applications. Results will be announced on 12 April 2024, at the latest. The process could be finalized well before the set deadline.
When the selection decision has been made, the results will be sent immediately to the applicants by e-mail. Those applicants who have been accepted will receive a Notification of Admission, a Confirmation Link (and Form), and information package (including information about accommodation, student insurance programme, student union etc.) by email. These accepted applicants are required to formally accept their study place no later than 11 July 2024. This is an absolute deadline and will be treated as such. Failure to accept the study placement by this time will result in the student losing the study right. The autumn semester courses will begin on 1 September 2024.
According to the One study place per term provision, a student may accept only one study place leading to a higher education degree in Finland during one academic term. This rule applies to all higher education. For more information please see UEF Kamu: Study regulations (new tab).
Admission is conditional if the applicant applies to UEF with a degree that is not finished during the application period. It is required that the applicants deliver copies of the final officially certified degree certificate and the transcript of records to the programme coordinator by 9 August 2024.
All accepted students need to provide officially certified copies of their documents if they cannot authenticate their degree/transcript electronically when applying. The students will be conditionally accepted until they have provided the certified copies of the educational document (degree certificate and transcript of records). Country specific requirements are in use in situations when the applicant cannot provide the documents electronically. The last date to send the documents is 9 August 2024.
In case the applicants do not deliver the documents by the given deadline, their study right will be cancelled.
Appeal
If you disagree with the decision you may apply for a rectification of the decision from the Board of Appeal of the University of Eastern Finland by 14 June 2024 at 15.00 pm (EEST) at the latest. The instructions for making a request for rectification can be found on Admissions results website.
Contact detail: email: imdpbs-uef(at)uef.fi, website: uef.fi/tmm
Starting from 2024, an annual tuition fee of 10.000 euros will be applied in the Master's Degree Programme of Tourism Marketing and Management for non-EU/EEA students. The tuition fee will remain the same for students throughout the entire time of completing their degrees. The due date for the first instalment is 31 August 2024.
Half of the 20 selected applicants will be offered a 50% tuition waiver which covers half of their tuition fee for two years of their studies. The waiver is personal and awarded for two years.
The University of Eastern Finland also grants an Early Bird tuition fee deduction (autumn 2024 fee) of 500 € to students who accept the study place and pay the tuition fees by 3 May 2024. The Early Bird deduction can only be used in online payment made by the given deadline.
The University of Eastern Finland will also grant a Finland Scholarship (Suomi-stipendi) of € 5 000 for the two best applicants in each Master's degree programme. The Finland Scholarship is granted for the first year of Master’s studies and the students who receive it must be non-EU/EEA citizens who are liable to pay tuition fees. The Finland Scholarship includes:
- 100 % tuition waiver for the first year's tuition fee (value € 10 000 in the Master's Degree Programme in Tourism Marketing and Management)
- € 5 000 relocation grant
The Finland scholarship is a one-year scholarship for first-year Master’s students. For the second year of study, students need to secure sufficient funds themselves. The programmes' general tuition waivers will be offered for the second-year studies.
The Finland Scholarships will be granted until 2024. Students who apply to Master’s studies in 2025 are not eligible. The national Finland Scholarship programme is funded by the Finnish Ministry of Education and Culture.
The waiver and the Finland scholarship are applied for when applying for admission to the university by filling out the relevant sections of the application form in the Opintopolku portal. The decision about the waiver and Finland Scholarship are made in connection with student admission, and the student is notified of the matter in the letter of acceptance.
Waivers and scholarships are always personal. The decisions on waivers and scholarships cannot be appealed against.
Learn more about the tuition fees, waivers and Finland scholarships here. If you have any questions about tuition fees and waivers, please don't hesitate to contact: imdpbs-uef@uef.fi.
Please find further information on tuition fees and scholarships here (new tab).
Application period 2024
Our application period is open from 3 January 2024 to 17 January 2024. The application is completed and submitted online.
Apply via Studyinfo
Studyinfo.fi is the official national admissions portal with all the up-to-date information about study programmes leading to a degree in Finland. The search for "UEF" gives you all the master's degree programmes taught in English at the University of Eastern Finland.
Student stories
Learn more about studying at the UEF, our university and its campuses, and life in Finland!
![Young woman outside, holding a mobile phone.](/sites/default/files/styles/max_480/public/2020-08/UEF-Masters-Tourism-and-marketing-management-student.jpg?itok=6QT_EPFt)
Contacts
Please do not hesitate to contact us in case you have any questions about our programme.
General information and admissions: imdpbs-uef(at)uef.fi
Faculty and units
Partners and collaboration
Master's Degree Programme in Tourism Marketing and Management works closely with other universities, tourism businesses and destinations. We are a global programme that accepts and works with partners from all over the world. If you want to be our partner, please contact Juho Pesonen (juho.pesonen@uef.fi) and let us know, in what kind of co-operation you would be interested in.
Advisory Board
Tourism Marketing and Management is advised by a board of senior tourism industry professionals. These professionals are ensuring that the content in our programme is relevant for the industry and that the skills and knowledge we teach to our students corresponds to the needs of tourism businesses and destinations.
- Sanna Kärkkäinen, CEO, Visit Rovaniemi
- Wille Markkanen, CEO, Entrepreneur, Salmi Inc.
- Juha Kivelä, CEO, S Group Regional Co-Operative in North Karelia
- Ari Vuorentausta. CEO, Lapland Hotels
- Matti Pulkki, Tourism entrepreneur
- Juha-Pekka Olkkola, CEO, Lomarengas